CRIME VICTIM ADVOCACY SERVICES

Rebrand
Brand Guidelines
Website Mockup
Social Mockups

“Crime Victim Advocacy Network of Thurston County Region 11” – now that’s a mouthful. CVAN needed a rebrand – not only was the name a cascade of loaded words, but it was no longer accurate. This was causing confusion with partners and with the people CVAN served. After meeting with the team, we held a naming brainstorm session and landed on the more concise “Crime Victim Advocacy Services” with the tagline “Thurston County” when necessary.

With any rebrand, it’s necessary to study what decisions were made for the original branding and why. CVAS’s original logo showed people supporting other people while on a bridge. Although this was busy and overcrowded, the message it portrayed was important – CVAS is the bridge that victims need to get from where they are to the peace and justice they deserve. This core message lead the way for the entire rebrand.