SUNRISE PRESCHOOL

Rebrand
Brand Guidelines
Mockups

Sunrise Preschool hadn’t redone their branding since they first opened in the 80’s. It was time for a logo that fit the standard of care that the school provided. With every rebrand, I start with studying why the choices were made for the original logo and if any those choices still support the brand story of the future.

We still wanted to hold on to many of the things that the old logo evoked, like community-minded and welcoming. It was also important to the preschool that we brought the brand under the umbrella of the church that sponsored it.
Out of the three concepts I presented, the team loved the 3rd, which brought the school under the church’s main brand while having a personality of its own. They wanted to explore different fonts and liked the idea of bringing the sunrise mascot from option 2 in somehow.

© 2025 lydia dahl