THE FAIRHAVEN PROGRAM

New Brand
Brand Quick Sheet
Mockups

The founder of The Fairhaven Program reached out for some posters and postcards to promote his school’s program and summer offerings. Busy establishing a no-screen high school alternative, Donald had not yet invested in a logo. We discussed how strong branding establishes credibility and gives designers a path to follow when building out brand pieces. I got the green light to explore a visual identity for the program. Here’s how that turned out.