THE SOUND OF MUSIC

Program Branding
Program Design

I had the pleasure of volunteering with my local theater, The Beekay. I started with set painting and then moved into program design. The cast and crew put on a phenomenal performance of The Sound of Music for its 60th anniversary. They needed a program that fit the level of passion and professionalism that they all displayed.

The theater’s programs of the past didn’t follow any brand guidelines; the design changed from play to play and had anywhere from 5 to 10 different fonts throughout. This complicated things for the team in more ways than one. Every program had to start from scratch with the design. Beyond that, the theater staff never knew what branding to use to promote the plays in social posts. This lead to a lot of frustration across the team. I knew my design had to do more than layout a particular play’s information—it had to pave the way for a smoother future for the theater.