THE WISE DRIVE
New Brand
Brand Guidelines
Website Mockup
Social Mockups
The Wise Drive was operating without a brand identity. My client remarked that they weren’t sure whether or not the site should have its own personality or represent its affiliate brand, Target Zero.
We discussed how brand identity builds trust and authority—two things which an editorial site relies on to gain readership. The identity didn’t have to be bold and flashy. We needed the brand to feel like the traffic safety educator it already was.
THREE CONCEPTS
After the moodboard phase, I presented three separate directions, all which would do the job well. From there, my client got to steer – deciding which concept spoke best for their brand.
CHOSEN and refined DIRECTION
© 2025 lydia dahl
lydia rose dahl 